How we raised our $1.4M seed round (and a step-by-step guide to help you raise yours) 👇
The bulk of your seed round (80%+) will come from 1-3 institutional VCs. VCs, however, will rarely be your first check. The more traction your round has, the more confident a VC will be to invest.To find angels, tap into friends, family, and your network. We leveraged the Indian Institute of Technology, Madras alumni network in SF to collect several $10k-$30k checks, totalling over $100k. We got our first VC investment only after raising from angels.
Now that your round has traction, talk to VCs. NEVER send cold emails. That makes you look desperate, and VCs only invest in ‘hot’ companies.The BEST way to get investor meetings is through intros from their portfolio companies. Many of our Y Combinator batch companies introduced us to their investors! We also got our angels to introduce us to funds. Now’s also a good time to reach back out to investors who reached out when you weren’t raising.
Usually, never ask an investor who has passed on you for intros. Only accept intros if the investor can't possibly invest in your company even if they wanted to, eg: they only do Series B+ rounds, they don’t invest in your space, etc.
Make your pitch conversational. It should NOT be a one-sided presentation. Your slide deck should be <15 mins. Communicate that your market is large. Sometimes tweaks in positioning can make a big difference. For eg, expanding our target audience from just customer success to an all-in-one video & docs tool for CS, Product Marketing and L&D led to much more interest.
At the end of the pitch, there should be clear next steps. Ask them straight up: “Are you going to invest?” If they say no, ask them why and answer their concerns. After the pitch meeting, follow up regularly. Send updates on new customers you’ve closed and new money you’ve raised. Build a sense of FOMO amongst VCs.
Do NOT act smart and wait to hear back from the ‘top’ VCs before accepting offers on the table. Don’t try to schedule the meetings such that the “best” funds are first and the “worse” ones are later. Take money from whoever gives it to you. You want to wrap this up quickly and get back to the things that matter - building and closing customers.
That said, a VC is going to be a long-term partner in your startup. If you want to learn more about their working style, you can ask them for referrals to portcos.
As technical founders, we love building and talking to users. Running behind investors can be the least enjoyable part of your startup. Still, stick to it. If you can wrap this up now, you won’t have to come back for an extension round later. Even if it takes 2-3 months, get the job done.
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